Washington Roofing Company Cuts Cost Per Lead by 77% With Titan Marketer’s PPC Strategy
The Challenge
Roof Today wanted to generate more qualified leads and grow its brand presence in the highly competitive Washington market. Despite past advertising efforts, they struggled with inconsistent lead flow, high cost per acquisition, and lack of visibility into which campaigns were actually driving profitable jobs.
The Solution
They partnered with Titan Marketer to launch a tailored digital advertising strategy focused on:
1. Targeted Facebook Ads reaching homeowners actively in need of roofing services.
2. Engaging YouTube Video Campaigns designed to showcase the company’s expertise and credibility.
3. Streamlined Lead Tracking to identify which campaigns delivered the most profitable projects.
4. Weekly Strategy Calls & Transparent Reporting to ensure alignment and ongoing optimization.
By combining creative ad messaging with precise audience targeting, we positioned Roof Today directly in front of local homeowners searching for reliable roofing solutions.
The Results
Within just a few months, the campaigns delivered outstanding ROI:
- • 77% reduction in cost per lead
- • Steady flow of qualified roofing inquiries
- • Higher quality leads that converted into booked projects
• Improved website traffic and engagement through paid campaigns
• Clear reporting that tied leads directly to ad campaigns
The roofing company now has a profitable and scalable lead generation system, giving them confidence to keep growing their business.
"Not only did we see a significant increase in inquiries, but the quality of leads improved as well. Our Facebook ads generated steady traffic to our website, and having all leads tracked, we were able to know which ads from which campaigns sold more projects."
— Kellan T., Roof Today
Through a data-driven PPC strategy and a strong partnership approach, Titan Marketer transformed this roofing company’s digital marketing into a powerful growth engine. By reducing wasted ad spend and generating high-quality leads, the client not only saved money but also expanded their business faster than expected.
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