Jono Petrohilos, Co-Founder and Director of Fitness Education Online, wanted to expand beyond Facebook ads to grow his fitness education and certification business. His focus was on generating high-quality leads and sales for CEC courses and trainer certifications, while minimising his personal time investment.

Although Jono had a strong business foundation, he faced three key issues:

• • Heavy reliance on Facebook ads for leads
• • The need for a new, scalable channel that could produce results fast
• • Limited time to manage scripts, targeting, and creative execution

He needed a strategy that could launch quickly, deliver ROI, and take the workload off his plate.

We implemented a streamlined YouTube ads strategy designed to maximise returns with minimal effort required from Jono:

1. Script & Video Production Support
We coached Jono through scripting, delivery, and setup using his own recording gear. Once filmed, our team professionally edited the videos, adding captions, close-ups, and engaging text overlays.

2. Targeting & Campaign Setup
We launched three videos across three targeting groups to rapidly identify top performers. Campaigns were optimised for cost per lead and conversion rate.

3. Data-Driven Scaling
We tracked performance closely, doubling down on high-performers and cutting underperforming creatives fast.

Within just 30 days, the campaigns delivered:

• • Spend: $1,300

• • Leads: 41 at $33 CPL

• • Sales: 6 at $230 CPS for a $2,000 offer

• • Revenue: $12,000 total

• • ROI: 12X — more than double his Facebook ad performance that same month

This campaign succeeded because of:

• • Highly targeted YouTube audiences that matched buyer intent
• • Creative execution tailored to market pain points
• • Minimal time required from Jono — we handled the heavy lifting

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