"Grew from $2K/month to $20K–$40K/month"
From $2K to $100K Months: How We Helped Kaiko Fidgets Scale Into a Global Sensory Brand
Client Overview
When Joanne Seymon, founder of Kaiko Fidgets and My Sensory Store, came to us, her goal was to pivot from an event-driven business model to a scalable online sales system. Operating in the sensory products and e-commerce space, Joanne wanted to build a business that wasn’t dependent on in-person events and could thrive online.
The Challenge
Before 2020, Joanne’s business relied almost entirely on events for revenue. When COVID hit, that income stream disappeared overnight.
The situation was dire:
- • The online store was producing only ~$2K in a “good” month
- • Marketing was based on guesswork—posting products online and hoping for sales
- • Without mastering online marketing, the business risked collapse and reliance on government support
Joanne needed not just sales, but the skills and systems to run profitable digital campaigns herself.
Our Solution
We helped Joanne and her team shift from uncertainty to clarity through a combination of education and execution:
1. Education + Execution
We broke digital marketing down into simple, actionable steps. The focus wasn’t outsourcing blindly—it was building skills inside the business so Joanne and her team understood exactly what they were doing.
2. Paid Traffic Mastery
We introduced advanced strategies including retargeting, lookalike audiences, and Google Search campaigns, showing Joanne how paid traffic could far outperform organic reach.
3. Data-Driven Strategy
We taught keyword research and intent analysis. This uncovered “sensory” as a high-value keyword, which inspired the launch of My Sensory Store, a new brand built around proven demand.
The Results
The transformation was dramatic:
- • 10x Revenue Growth – from ~$2K months to a record $100K month in November
- • Higher-Value Customers – Google search buyers spent 3x more than organic visitors
- • Scalable Model – My Sensory Store is now projected to outperform the original brand
• Skills for Life – Joanne and her team gained the confidence to run and optimise campaigns without wasting money
Why It Worked
This success came down to:
- • Building in-house marketing skills instead of relying on outsourcing
- • Using keyword insights to rebrand around real search demand
- • Applying our proven frameworks consistently and strategically
"Within weeks, we saw results. A bad month now is $20K, and a good month hits $100K. The training paid for itself quickly—in both growth and avoiding stupid tax." – Joanne Seymon, Founder of Kaiko Fidgets & My Sensory Store
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