Marco Torres, a marketing and sales expert in the SaaS and marketing services space, came to us looking to improve ROI and lead quality. His goal was to diversify away from Facebook ads and build a more reliable, scalable system for customer acquisition.

Marco’s ad strategy was heavily dependent on Facebook, which led to:

• • Rising costs and inconsistent returns
• • Slow breakeven periods, sometimes taking months to see profitability
• • Weak tracking, making it difficult to identify where his marketing dollars were producing the best results

To scale effectively, he needed a new approach—one that reduced reliance on a single platform while improving tracking and lead quality.

We developed a multi-platform strategy for Marco, with competitor targeting at the core:

1. Platform Diversification
We shifted the majority of ad spend away from Facebook into Google and YouTube Ads, focusing heavily on competitor targeting to capture warm, high-intent audiences.

2. Tracking Overhaul
We worked directly with Marco’s IT team to clean up tracking systems, ensuring that every ad dollar could be tied back to measurable outcomes.

3. Creative & Campaign Support
We helped craft ad scripts, video concepts, and creative assets while providing ongoing strategic guidance well beyond day-to-day ad management.

The impact was immediate:

• • Breakeven on ad spend in the first month for competitor-targeting campaigns
• • Lower cost per acquisition on Google and YouTube compared to Facebook
• • ROI cycle shortened to weeks instead of months

• • Accurate tracking systems now guiding future scaling decisions

Marco’s turnaround came from:

• • Leveraging competitor audiences to reach high-intent prospects
• • Diversifying channels to reduce reliance on one expensive platform
• • Tight collaboration between Titan Marketer and Marco’s team for smooth execution

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