Grew from $2K/month to $20K–$40K/month
From Kitchen Sink to Global Skincare Brand: How We Helped Roccoco Botanicals Scale with YouTube Ads
Client Overview
Roccoco Botanicals, founded by Jacine Greenwood in Australia, is one of the fastest-growing skincare brands in Asia Pacific. With award wins, industry recognition, and a loyal following, Jacine’s vision was clear: build a scalable marketing system to support global expansion and reduce reliance on word of mouth.
The Challenge
Despite the brand’s success, growth was heavily dependent on organic reach and referrals. That left Jacine vulnerable against bigger competitors with much larger budgets.
The hurdles were significant:
- • No predictable, scalable customer acquisition system
- • The need to compete with global skincare giants
- • Previous frustration with agencies—over $70,000 spent with no results
Jacine didn’t have room for more trial and error. She needed a partner that could deliver—fast.
Our Solution
We worked with Jacine to build a data-driven, YouTube-first system designed to scale her brand globally. Our approach focussed on three areas:
1. YouTube Ads That Convert
We created campaigns that positioned Roccoco Botanicals directly in front of competitors’ customers. Instead of waiting for buyers to discover the brand, Jacine could now actively target the exact audience she wanted.
2. Proven Messaging Framework
We collaborated with Jacine to shape ad scripts using our tested YouTube formula. The process was simplified, and her brand voice was preserved while still being optimised for conversion.
3. End-to-End Management
From technical setup to campaign optimisation, our team handled everything. This freed Jacine and her staff to focus on operations and expansion rather than marketing guesswork.
The Results
The system delivered transformation on every front:
- • Scalable Growth – predictable customer acquisition beyond referrals
- • Competitive Edge – the ability to target competitor audiences directly
- • Confidence to Expand – with YouTube as a core channel, Roccoco now has a clear path to $50M globally
Why It Worked
This campaign succeeded because:
- • Ads were aligned with real buyer intent
- • Clear frameworks replaced risky guesswork
- • Expert guidance and accountability were provided every step of the way
"After wasting $70,000 on agencies that didn’t deliver, Titan Marketer was a breath of fresh air. They’ve guided me every step of the way, and I finally have a marketing system that gives me confidence to scale." – Jacine Greenwood, Founder of Roccoco Botanicals
Ready to take your business online?
presented by:
Copyright 2025 Titan Marketer