In Geelong, Victoria, Jodie, a dedicated myotherapist and wellness centre owner, had a clear goal: build local awareness, attract new clients, and lay the foundation for her vision of a passive wellness centre.

Despite her passion and expertise, Jodie’s practice faced a simple but serious issue: no one knew she was there.

She needed:

• • Local visibility so people searching for myotherapy could find her
• • A steady flow of high-quality clients without constant hustling
• • A sustainable system that worked in the background while she focussed on her clients

Without a reliable marketing engine, her business growth was stalled.

We developed a targeted Google Ads strategy tailored to Jodie’s market and goals. The focus was on three key areas:

1. Google Ads Done Right
We set up highly targeted campaigns so her ads appeared at the exact moment people in Geelong searched for myotherapy. Campaigns were optimised for both visibility and conversions.

2. Tracking What Matters
Every lead and phone call was tracked. For the first time, Jodie could see exactly which campaigns were fuelling her growth.

3. Ongoing Support
We provided regular check-ins, strategy updates, and campaign adjustments to keep performance improving—never a “set and forget” approach.

The transformation was clear:

• • Consistent New Clients – a steady pipeline of bookings directly from Google Ads
• • Boost in Referrals – improved visibility built trust, leading to more word-of-mouth referrals
• • Sustainable Marketing – a reliable system running in the background while Jodie focussed on client care
  

This strategy succeeded because:

• • We targeted local clients who were ready to book
• • Google Ads were paired with effective follow-up systems
• • Jodie had the right support and accountability throughout the process

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