Case Study - Women on Transition

$70K ad spend → $1.567M sales (22.38x ROAS, $3,739 per registrant)

From Local Events to Million-Dollar Impact: How We Helped Women On Transition Achieve a 22.38X ROI

Client Overview

We partnered with Fiona May and Sandra Lee, co-founders of Women On Transition, an organisation dedicated to helping women heal, reset, and shine after divorce or major life changes. Through their events, coaching, and community programmes, they’ve impacted over 70,000 women. Their goal with us was ambitious: fill event rooms, scale attendance, and increase high-ticket programme sales.

The Challenge

When Fiona and Sandra approached us in late 2023, they faced significant challenges:

• A short marketing window leading up to their February event
• An internal team already at full capacity with event preparation
• The need to maximise registrations while staying within capped room sizes

They knew they needed an experienced partner who could deliver under pressure and allow them to focus on creating a transformational experience for attendees.

Our Solution

The brief was urgent but clear: “Take over the marketing, fill the room, and let us focus on delivering the event.”

Here’s how we executed:

1. Multi-Platform Advertising
We launched integrated Facebook and YouTube campaigns, targeting divorced and separated women. Using refined audience segmentation, we reached women most likely to attend in-person events.

2. Event-Focussed Campaign Structure
We designed ads specifically to fill limited-seat events, optimising spend daily to maintain cost-per-registration targets while ensuring rooms were filled.

3. Sales Funnel Optimisation
We positioned event attendance as the gateway to their 12-month Reset & Shine Programme, turning live event momentum into high-ticket sales.

4. Transparent Communication
Each week, we delivered clear stat updates and performance insights—no fluff, just facts—so Fiona and Sandra always knew exactly where they stood.

The Results

The campaigns produced remarkable outcomes:

• Registrations: 209 per event (February & September), both at full room capacity
• Ad Spend: $70,000 total
• ROI: 22.38X — every $1 spent returned $22
• High-Ticket Sales: $1,567,000 generated across four events
• Per Registrant ROI: $3,739
• Lives Impacted: 218 women served through high-touch programmes

As Fiona put it: “We had a return on investment of 22.38. For every dollar we spent on ads, we got $22 back.”

Why It Worked

Several key factors made this a success:

• Precision Targeting – only reaching women ready to attend and commit
• Room-Capacity Strategy – maximising ROI even with capped seating
• Seamless Execution – freeing Fiona and Sandra to focus entirely on event delivery
• Mission Alignment – ensuring our systems supported transformation, not just transactions

"Working with Titan Marketer was refreshing. The guys were solid, reliable, approachable, and every week I got the stats I needed. There was no BS—just results, clarity, and momentum. I always knew exactly where we were at." – Fiona May, Co-Founder, Women On Transition

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